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{"id":790,"date":"2016-09-28T17:59:16","date_gmt":"2016-09-28T17:59:16","guid":{"rendered":"http:\/\/mbda.es\/?page_id=790"},"modified":"2016-11-14T12:14:40","modified_gmt":"2016-11-14T12:14:40","slug":"business-analytics","status":"publish","type":"page","link":"https:\/\/mbda.es\/business-analytics\/","title":{"rendered":"\u00bfQue es Business Analytics?"},"content":{"rendered":"<p>[vc_row type=\u00bbvc_default\u00bb css=\u00bb.vc_custom_1474212455358{margin-bottom: -50px !important;}\u00bb][vc_column offset=\u00bbvc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243; css=\u00bb.vc_custom_1474210659519{margin-bottom: 50px !important;padding-right: 25px !important;padding-left: 25px !important;}\u00bb][vc_single_image image=\u00bb799&#8243; img_size=\u00bb1000&#215;531&#8243; css=\u00bb.vc_custom_1475087319846{margin-bottom: 35px !important;}\u00bb]<div id=\"ultimate-heading-47536634f7e2633aa\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-47536634f7e2633aa uvc-4593  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-47536634f7e2633aa h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-weight:bold;margin-bottom:20px;\">\u00bfQu\u00e9 es Business Analytics?<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-47536634f7e2633aa .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<p class=\"p2\" style=\"text-align: justify;\">Business Analytics es un t\u00e9rmino muy amplio utilizado para describir las soluciones inform\u00e1ticas\u00a0que ayudan a los analistas a aprovechar los datos empresariales para tomar mejores decisiones.<\/p>\n<p class=\"p2\" style=\"text-align: justify;\">Mediante el Business Analytics las organizaciones pueden identificar al instante los factores que\u00a0afectan a su rendimiento, crear estrategias m\u00e1s precisas orientadas al futuro, mejorar la eficiencia,\u00a0aumentar la rentabilidad, y mejorar la satisfacci\u00f3n y lealtad del cliente.<\/p>\n<p><\/div><\/div>[\/vc_column][vc_column offset=\u00bbvc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243; css=\u00bb.vc_custom_1474923692954{margin-top: -70px !important;margin-bottom: 50px !important;border-top-width: -70px !important;padding-top: -70px !important;padding-right: 25px !important;padding-left: 25px !important;}\u00bb][vc_row_inner css=\u00bb.vc_custom_1474210891220{padding-right: 25px !important;padding-left: 25px !important;}\u00bb][vc_column_inner css=\u00bb.vc_custom_1474210997759{margin-top: 30px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #f4f4f4 !important;}\u00bb]<div id=\"ultimate-heading-76806634f7e2633fc\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-76806634f7e2633fc uvc-7269  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-76806634f7e2633fc h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-weight:bold;margin-bottom:20px;\">\u00bfTienes alguna duda?<\/h3><\/div><\/div>[vc_column_text css=\u00bb.vc_custom_1474926182909{padding-bottom: 25px !important;}\u00bb]Si tienes alguna duda, no dudes de ponerte en contacto con nosotros, y te responderemos en la mayor brevedad posible.[\/vc_column_text]<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f669-o1\" lang=\"es-ES\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/790#wpcf7-f669-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"669\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.3.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f669-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"row col-md-12\">\n<div class=\"form-group\"><span class=\"wpcf7-form-control-wrap your-name\"><input type=\"text\" name=\"your-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre\" \/><\/span><\/div>\n<div class=\"form-group\"><span class=\"wpcf7-form-control-wrap your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" \/><\/span><\/div>\n<div class=\"form-group\"><span class=\"wpcf7-form-control-wrap tel-165\"><input type=\"tel\" name=\"tel-165\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-tel form-control\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono\" \/><\/span><\/div>\n<div class=\"form-group\"><span class=\"wpcf7-form-control-wrap your-message\"><textarea name=\"your-message\" cols=\"40\" rows=\"5\" class=\"wpcf7-form-control wpcf7-textarea form-control\" aria-invalid=\"false\" placeholder=\"Mensaje\"><\/textarea><\/span><\/div>\n<div class=\"form-group\"><input type=\"submit\" value=\"Enviar mensaje\" class=\"wpcf7-form-control wpcf7-submit btn botonPersonalizado\" \/><\/div>\n<\/div>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Con el Business Analytics los analistas pueden recuperar, combinar y examinar datos desde un\u00a0grupo de fuentes externas e internas para descubrir y descifrar patrones, tendencias, relaciones y\u00a0anomal\u00edas. El Business Analytics tambi\u00e9n permite a los analistas hacer predicciones precisas,\u00a0anticipando eventos futuros o resultados basados en informaci\u00f3n hist\u00f3rica, o evaluar escenarios\u00a0de tipo \u00abwhat if\u00bb para determinar c\u00f3mo pueden afectar a los resultados los cambios en algunos\u00a0factores. Los an\u00e1lisis de tipo \u00abWhat if\u00bb pueden ser de gran ayuda en determinados escenarios de\u00a0marketing, merchandising y precios.<\/p>\n<h2 class=\"p2\" style=\"text-align: center;\"><strong>Existen diferentes t\u00e9cnicas de <span class=\"s1\">an\u00e1lisis de datos<\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><ul class=\"standard-arrow list-divider\"><li><p><strong>Asociaci\u00f3n: <\/strong>Permite encontrar relaciones entre diferentes variables.\u00a0Bajo la premisa de\u00a0causalidad, se pretende encontrar una predicci\u00f3n en el comportamiento de otras variables. Estas\u00a0relaciones pueden ser los sistemas de <span class=\"s1\">ventas cruzadas <\/span>en los <span class=\"s1\">e-commerce<\/span>.<\/p>\n<\/li><li><p><strong>Miner\u00eda de datos (Data Mining):<\/strong> Tiene como objetivo encontrar comportamientos predictivos.\u00a0Engloba el conjunto de t\u00e9cnicas que combina m\u00e9todos estad\u00edsticos y de machine learning con\u00a0almacenamiento en bases de datos. Est\u00e1 estrechamente relacionada con los modelos utilizados\u00a0para descubrir patrones en grandes cantidades de datos.<\/p>\n<\/li><\/ul><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><ul class=\"standard-arrow list-divider\"><li><p><strong>An\u00e1lisis de texto (<span class=\"s1\">Text Analytics<\/span>):<\/strong> Gran parte de los datos generados por las personas son\u00a0textos, como <span class=\"s1\">e-mails<\/span>, b\u00fasquedas <span class=\"s1\">web <\/span>o contenidos. Esta metodolog\u00eda permite extraer informaci\u00f3n\u00a0de estos datos y as\u00ed modelar temas y asuntos o predecir palabras.<\/p>\n<\/li><li><p><strong>Agrupaci\u00f3n (Clustering):<\/strong> El an\u00e1lisis de cl\u00fasteres es un tipo de miner\u00eda de datos que divide\u00a0grandes grupos de individuos en grupos m\u00e1s peque\u00f1os de los cuales no conoc\u00edamos su parecido\u00a0antes del an\u00e1lisis. El prop\u00f3sito es encontrar similitudes entre estos grupos, y el descubrimiento de\u00a0nuevos conociendo cu\u00e1les son las cualidades que lo definen. Es una metodolog\u00eda apropiada para\u00a0encontrar relaciones entre resultados y hacer una evaluaci\u00f3n preliminar de la estructura de los\u00a0datos analizados. Existen diferentes t\u00e9cnicas y algoritmos de clustering.<\/p>\n<\/li><\/ul><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1475087279894{background-image: url(http:\/\/mbda.es\/wp-content\/uploads\/2016\/09\/utilidad-business-analytics.jpg?id=) !important;}\u00bb][vc_column][vc_column_text]<\/p>\n<h2 class=\"p1\">\u00bfQu\u00e9 utilidad tiene el Business Analytics?<\/h2>\n<p class=\"p2\" style=\"text-align: justify;\">El Business Analytics puede ofrecer una importante ventaja competitiva a empresas grandes y\u00a0pymes. Los vol\u00famenes ingentes de informaci\u00f3n que mantienen hoy en d\u00eda muchas empresas, que\u00a0pueden sumar terabytes, petabytes, exabytes, e incluso zettabytes de datos en algunas industrias,\u00a0han hecho m\u00e1s dif\u00edcil todav\u00eda descubrir y entender verdaderamente los patrones novedosos y\u00a0tendencias a trav\u00e9s de los m\u00e9todos de generaci\u00f3n de informes tradicionales. El an\u00e1lisis avanzado\u00a0puede proporcionar un modo efectivo de recopilar, limpiar, correlacionar y analizar todos esos\u00a0datos.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbvc_default\u00bb css=\u00bb.vc_custom_1474212455358{margin-bottom: -50px !important;}\u00bb][vc_column offset=\u00bbvc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243; css=\u00bb.vc_custom_1474210659519{margin-bottom: 50px !important;padding-right: 25px !important;padding-left: 25px !important;}\u00bb][vc_single_image image=\u00bb799&#8243; img_size=\u00bb1000&#215;531&#8243; css=\u00bb.vc_custom_1475087319846{margin-bottom: 35px !important;}\u00bb][\/vc_column][vc_column offset=\u00bbvc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243; css=\u00bb.vc_custom_1474923692954{margin-top: -70px !important;margin-bottom: 50px !important;border-top-width: -70px !important;padding-top: -70px !important;padding-right: 25px !important;padding-left: 25px !important;}\u00bb][vc_row_inner css=\u00bb.vc_custom_1474210891220{padding-right: 25px !important;padding-left: 25px !important;}\u00bb][vc_column_inner css=\u00bb.vc_custom_1474210997759{margin-top: 30px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #f4f4f4 !important;}\u00bb][vc_column_text css=\u00bb.vc_custom_1474926182909{padding-bottom:&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"spay_email":""},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P7Xsob-cK","jetpack-related-posts":[{"id":584,"url":"https:\/\/mbda.es\/","url_meta":{"origin":790,"position":0},"title":"Inicio","date":"junio 3, 2016","format":false,"excerpt":"[vc_row type=\"vc_default\" full_width=\"stretch_row\" bg_type=\"bg_color\" bg_color_value=\"#f9f9f9\" css=\".vc_custom_1518518533327{padding-top: 20px !important;padding-bottom: 10px !important;}\"][vc_column][vc_row_inner][vc_column_inner width=\"1\/6\"][vc_single_image image=\"1294\" img_size=\"80x80\" alignment=\"center\"][vc_column_text] Pr\u00e1cticas remuneradas [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/6\"][vc_single_image image=\"1295\" img_size=\"80x80\" alignment=\"center\"][vc_column_text] Tutor\u00edas completas [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/6\"][vc_single_image image=\"1296\" img_size=\"80x80\" alignment=\"center\"][vc_column_text] 100% compatible con otra actividad [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/6\"][vc_single_image image=\"1297\" img_size=\"80x80\" alignment=\"center\"][vc_column_text] Impulsa tu carrera profesional [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/6\"][vc_single_image image=\"1298\" img_size=\"80x80\" alignment=\"center\"][vc_column_text] Asistencia presencial o\u2026","rel":"","context":"Entrada similar","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12,"url":"https:\/\/mbda.es\/masterbigdataibm\/","url_meta":{"origin":790,"position":1},"title":"Master Big Data IBM","date":"febrero 25, 2016","format":false,"excerpt":"[vc_row type=\"vc_default\" gap=\"35\" bg_type=\"image\" parallax_style=\"vcpb-default\" bg_image_new=\"id^1166|url^http:\/\/mbda.es\/wp-content\/uploads\/2016\/02\/bigdata-master-en-sevilla.jpg|caption^null|alt^null|title^bigdata-master-en-sevilla|description^null\" bg_override=\"ex-full\" css=\".vc_custom_1504443470199{padding-top: 200px !important;padding-bottom: 50px !important;}\"][vc_column width=\"2\/3\"][vc_row_inner css=\".vc_custom_1504718724320{padding-right: 32px !important;padding-left: 32px !important;background-color: rgba(255,255,255,0.59) !important;*background-color: rgb(255,255,255) !important;border-radius: 5px !important;}\"][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/4\"][vc_btn title=\"Duraci\u00f3n\" style=\"custom\" custom_background=\"#f5b941\" custom_text=\"#ffffff\" size=\"sm\" smooth_scroll=\"true\" link=\"url:%23!%2Fduracion|||\"][\/vc_column_inner][vc_column_inner width=\"1\/4\"][vc_btn title=\"Metodolog\u00eda\" style=\"custom\" custom_background=\"#f5b941\" custom_text=\"#ffffff\" size=\"sm\" smooth_scroll=\"true\" link=\"url:%23!%2Fmetodologia|||\"][\/vc_column_inner][vc_column_inner width=\"1\/4\"][vc_btn title=\"Pr\u00e1cticas\" style=\"custom\" custom_background=\"#f5b941\" custom_text=\"#ffffff\" size=\"sm\" smooth_scroll=\"true\" link=\"url:%23!%2Fpracticas-de-empresas|||\"][\/vc_column_inner][vc_column_inner width=\"1\/4\"][vc_btn title=\"Financiaci\u00f3n\"\u2026","rel":"","context":"Entrada similar","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":61,"url":"https:\/\/mbda.es\/salidas-profesionales-master-big-data\/","url_meta":{"origin":790,"position":2},"title":"Salidas Profesionales","date":"junio 7, 2016","format":false,"excerpt":"[vc_row type=\"vc_default\"][vc_column offset=\"vc_col-lg-8 vc_col-md-8 vc_col-xs-12\" css=\".vc_custom_1474210659519{margin-bottom: 50px !important;padding-right: 25px !important;padding-left: 25px !important;}\"][vc_single_image image=\"876\" img_size=\"1000x531\" css=\".vc_custom_1475171890584{margin-bottom: 35px !important;}\"][vc_column_text] La situaci\u00f3n econ\u00f3mica durante el pasado a\u00f1o en Espa\u00f1a, no ha permitido vislumbrar expectativas profesionales de calidad a los j\u00f3venes universitarios que culminan su titulaci\u00f3n. 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